My professional journey and key projects
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FamilyLink (Early-Stage Startup)
Building a care management and communication platform for Adult Family Homes to streamline staff coordination and keep families connected in real time. Leading product vision, design, and development.
KINDLLEKICKS
Launched and scaled an e-commerce business across multiple categories, driving over $300K in annual revenue. Led operations, supplier relations, and team management.
Click on any project to explore in detail
Drip AIO
Launched a viral TikTok campaign with over 10M views, increasing subscriptions by 20%. Optimized the user funnel and boosted retention by 25% through growth experiments. Collaborated across product and marketing to align messaging with feature adoption.
Sense Tech Distributors
Built and optimized a bulk buying server where users sold inventory directly to the company. Reduced transaction times by 80% through user interviews and workflow automation.