Drip AIO is an online course designed to teach beginners how to get started in reselling. During my time as a Product Marketing Intern, I helped scale its audience by creating viral content, growing a thriving Discord funnel, and turning reach into real impact.
Drip AIO is an educational subscription service that helps people break into the world of reselling. It provides curated leads, tools, and guidance to help beginners find profitable opportunities in the resale market, from sneakers to collectibles and electronics.
The brand's goal is to make reselling more accessible by giving people step-by-step strategies and a supportive community to learn from.
At Drip AIO, I was responsible for growing our TikTok presence and converting that attention into paid subscribers. I owned the entire marketing funnel, from creating content to optimizing conversions.
I developed a three-step system:
I created daily videos that blended trending formats, storytelling, and resale education to capture attention and build trust.
Each video directed viewers to a free Discord server where they could learn more, ask questions, and interact directly with me.
Inside the Discord, I nurtured relationships, answered questions, and shared success stories to guide users toward becoming paid members.
TikTok analytics from one of the viral videos showing 6.4M views and strong engagement metrics
My biggest takeaway from this role was the power of storytelling and human connection in marketing. I wasn't just making videos. I was giving people hope and an entry point into something that could change their lives.
The most meaningful moments came from the messages I received. People who had been struggling financially told me they took action after watching one of my videos, joined the server, and were now making consistent income from reselling.
That level of impact made it clear that marketing is more than just growth. It's about building trust and delivering real value to real people.
Direct messages from community members showing the real impact of the content and platform