Drip AIO is an online ecommerce course and community I co-founded to help beginners launch and grow their own online businesses. I led audience growth and funnel strategy, creating viral content, building a thriving Discord community, and turning reach into real impact.
Drip AIO is an educational ecommerce course and community designed to help beginners launch and scale their own online businesses. It offers step-by-step training, tools, and guidance to simplify the process of finding products, building stores, and growing sales.
The brand's goal is to make ecommerce accessible to anyone by combining practical strategies, data-driven insights, and a supportive learning community.
As Co-Founder, I led audience growth and conversion strategy — building our TikTok presence and turning that attention into paying members. I managed the entire marketing funnel, from content creation to conversion optimization.
I developed a three-step system:
Created daily videos that blended trending formats, storytelling, and ecommerce education to capture attention and build trust.
Each video directed viewers to a free Discord server where members could learn more, ask questions, and interact directly with me.
Inside the Discord, I nurtured relationships, answered questions, and shared success stories to guide users toward becoming paid members.
TikTok analytics from one of the viral videos showing 6.4M views and strong engagement metrics
My biggest takeaway from co-founding Drip AIO was realizing the power of storytelling and human connection in digital growth. I wasn't just creating content, I was helping people take their first steps into ecommerce and showing them what was possible.
The most meaningful moments came from community members who shared that they launched their first online stores, made sales, or gained confidence after joining. Those messages reminded me that growth isn't just about metrics, it's about building trust and creating tools that genuinely empower people.
Direct messages from community members showing the real impact of the content and platform